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The Truth About 'Sweetheart' Deals in Real Estate—Are They Holding You Back?

The Truth About 'Sweetheart' Deals in Real Estate—Are They Holding You Back?

March 06, 20252 min read

If you’ve been in the real estate industry for a while, you’ve probably heard of brokerages offering ‘sweetheart’ deals. These are the flashy, exclusive commission structures or caps designed to lure in top-producing agents. On the surface, they look like a golden ticket to more earnings, but in reality, they often come with hidden costs—ones that benefit the brokerage more than the agent.

So, let’s break it down. Are 'sweetheart' deals really as sweet as they seem? Or are they keeping you from a better, more profitable future? 👀


broken promises

🚨 The Reality of ‘Sweetheart’ Deals

A ‘sweetheart’ deal is when a brokerage customizes commission splits, caps, or perks for specific agents to bring them in or keep them on board. But here’s the catch:

🔥 They’re NOT available to everyone – meaning agents doing the same amount of business aren’t on a level playing field.
💰 They’re designed to benefit the brokerage – these deals are often meant to lock agents into long-term commitments while limiting their actual earning potential.
🧐 They’re NOT as transparent as they seem – what’s promised on paper may not be what plays out in reality, especially with hidden fees, desk costs, and unexpected splits.

While these deals sound enticing, they can ultimately limit your growth, create unnecessary pressure, and keep you from truly building wealth.


🔥 Why eXp Realty’s Model is Different (And Better!)

Unlike traditional brokerages that handpick who gets the best deal, eXp Realty offers EVERY agent the same transparent, wealth-building model. Here’s what sets eXp apart:

80/20 Commission Split with a Low $16K Cap – No ‘special’ deals for some, no favoriteseveryone plays by the same rules and wins.
100% Commission After Capping – Once you hit $16K, you take home 100% of your earnings for the rest of the year. No games, no gimmicks.
Stock Awards & Revenue Share – Earn passive income & equity in the company you help grow—something no traditional brokerage offers.
No Desk Fees, No Franchise Fees, No Royalty FeesYou KEEP more of your money 💰
Industry-Leading Tech & SupportGet world-class training, lead generation tools, and access to top agents without additional costs.

At eXp, you’re not just another agent. You’re a shareholder, a business owner, and a leader in an environment built for YOUR success.


🔑 The Bottom Line: Your Career, Your Future, Your Choice

If your brokerage is offering you a "sweetheart" deal, ask yourself:

🤔 Why isn’t this deal available to everyone?
💰 Am I truly earning as much as I could?
🚀 Am I positioned for long-term growth and wealth?

If the answer isn’t a resounding "YES!", then it might be time to explore a model that puts YOUR success first.

👉 Thinking about making a move? Let’s talk. Your future self will thank you. 🚀 - https://excellenceatexp.com/

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